Brightek: Shaping the Forefront of Automotive Ambient Lighting with ICLED

2020-04-30

From simple monochromatic static lighting to multi-color dynamic lighting, the automotive industry is constantly evolving when it comes to ambient lighting solutions. Brightek, a company known for its cutting-edge interior ambient lighting and interactive signal lighting solutions, is ideally positioned to lend its expertise in ICLEDs to help automotive manufacturers raise the bar in terms of ambient lighting applications and development. 


Founded in 2001, Brightek entered the market as a professional semiconductor package supplier and solution provider. Trotting along the lines of innovation, Brightek further recognized key challenges in LED integration and the need to simplify LED packaging, and gradually worked to integrate ICs and LEDs to create innovative ICLED solutions.


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Brightek’s ICLED-powered ambient lighting solutions include 3535 dual-wire control ICLED, smart RGB 3030 ICLED and ISELED-related products that were developed in collaboration with Inova Semiconductors, a leading German IC manufacturer. Brightek is aiming to launch a novel ICLED product in May 2020 that makes a compact-size transparent display a viable and cost-effective solution.  


Ambient Lighting in Automotive Industry: Demand and Growth 


Over time, ambient lighting solutions have gained steady prominence in the automotive industry. European and American auto giants such as BMW and Mercedes have been pushing the frontiers of ambient lighting for its usage as an interactive communication signal. 


In the past, ambient lighting has evolved from monochromatic and static lighting to multi-color dynamic lighting. For improved driving experience, ambient lighting has currently been tested as an interactive visual signal for drivers. A few examples include using ambient light on the steering wheel as an indicator of speeding, allowing drivers to stay aware of their driving and improving road safety as a result. These ambient lighting solutions, when paired with autonomous driving concepts can truly revolutionize the upcoming generations of self-drive vehicles. 


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“With potentially high adoption of functionalized ambient lighting solutions and the unstoppable trend of autonomous driving, Brightek foresees rapid growth in Asia, Europe and Americas automotive markets,” said Jimmy He, R&D Director of Brighek. 


Key Advantages of Brightek’s ICLEDs for Ambient Lighting Solutions 


Unlike most LED solutions’ manufacturers, Brightek develops all discrete LED components in-house. Furthermore, by integrating the upstream and downstream suppliers, Brightek’s ICLED designs are more robust and well-executed compared to other manufacturers. And due to the vertical integrated service offering, Brightek’s products come with a significant cost advantage. 


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Brightek challenges the status quo by providing fully patent-protected and holistic ambient lighting LED at a price point that is viable for automotive manufacturers. Given the typical obstacles to ambient lighting solution adoption including expensive setup, poor consistency, and lack of dynamic display, the technical specification advantages of Brightek’s ICLED lineup (example: 3535 ICLED PLCC6 product) is a definite game changer:


1.RGB independent drive with each color achieving  256 gray levels 


2.30+ levels of brightness with upper limit adjustment


3.Simple circuit design that supports a power saving sleep mode


4.Serial transmission of ICLEDs resulting in a simpler and more flexible circuit


Future Scope and Need for ICLED Ambient Lighting Solutions 


From an ambient lighting perspective, generic LEDs tend to offer longer lifespan, compact design, and consume less power. However, emitting low-intensity lights, requires auto manufacturers to arrange LEDs in a series, raising the overall cost of ambient lighting setup. 


Brightek ICLED, on the other hand, offers all the benefits of traditional LED systems while providing better lighting, less space utilization and more cost effective, making them an ideal choice for ambient lighting solutions. 


While Chinese auto industry, for instance, draws inspiration in the ambient lighting system from Euro or American auto manufacturers, it can outdo other industries by adapting bleeding-edge tech solutions such as the ICLED-powered ambient lighting solution from Brightek to differentiate from its rivals. 


Be it the unrelenting quest for innovation or the riveting passion to produce economical yet vastly capable tech solutions, Brightek is the preferred one-stop provider of reliable ICLED solutions.


For more information, please visit us at www.brightek.com


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